According to a report by MMR Research Worldwide, brands are regarded as more healthy than Aldi and Lidl own-label products and suppliers can use this perception to their advantage to grow sales.
However, the report argues that brands need to do much more to stress their health credentials on areas such as fibre content, and accuses suppliers of being “stuck in the headlights” of the war on sugar.
Retailers and manufacturers spend a great deal of time and resource manually scouring competitors’ websites to understand how healthy their products and ranges are versus competitors.
Brand View Nutrition serves this up in an instant!
Fibre and Carbohydrate values are now both available through our service, accompanying Saturates, Fats, Sugars, Salt and Protein.
Understanding the nutritional composition of their own and competitor products helps retailers and manufacturers make decisions related to, for example, product development and determining nutritional profile scores.
Government legislation dictates whether products can be advertised during children’s viewing times based on their nutritional content. A nutritional score is calculated by adding together all the ‘bad’ stuff (Calories + Salt + Sugar + Saturated Fats) and taking away the ‘good’ stuff (percentage of nuts and Fruit + Fibre + Protein). The end result dictates where and when retailers and manufacturers can advertise, and may have an impact on listings for branded suppliers.
Brand View Nutrition
Although retailers and manufacturers in the food and drinks industry must take steps to improve product formulation it has, until now, been difficult for them to easily determine how the nutritional value of their products stack up against competitors.
To improve product content, manufacturers need tools which enable them to monitor nutritional content across products and categories and track improvement to product formulation.
Brand View Nutrition enables retailers and brands to effectively monitor, analyse and compare the per 100g, per 100ml, or per serving nutritional content across multiple retailers, for both Own Label and Branded products. Easily review all nutritional values or drill down into data and segment by nutritional value – energy, fat, saturates, sugars, salt, protein, fibre and carbohydrate.
The powerful analysis allows the quick comparison of nutritional values of products, such as the amount of sugar in, for example, fruit juices or breakfast biscuits, versus competitors across the category, as well as other competing categories, such as breakfast smoothies.
Retailers and manufacturers can use Brand View Nutrition to identify any areas where action may be required, and to inform the product reformulation process to create healthier and more nutritionally balanced products.
Not already using Brand View Nutrition? Request a free evaluation today and experience the power of Brand View completely free of charge for 14 days.