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New Attribute Filtering in Brand View Positioning

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We’re pleased to announce that attribute filtering functionality is now available for all Positioning reports, within the Report Editor.

The new time-saving feature means that you can now quickly select category specific product attributes from pre-populated menus, to allow for the creation of attribute specific Positioning reports.

The new attribute filter is especially useful for larger categories, for example many General Merchandise categories. Only attributes relevant to the specific product category will be available for selection, as well as client specific attributes, so you can tailor the results of reports to your requirements.

This example shows, how a television manufacturer can use the attribute filtering to easily check the Compliance score of products with the specific attributes – Smart, Curved, 4K, greater than 50 inches, OLED TVs – in Argos, Tesco Direct and John Lewis.

new report editor attribute filtering brand view positioning

Instead of manually filtering reports post-production this new feature will streamline that process and increase efficiency.

To find out more about the new feature speak to your account manager today.

Not already using Brand View Positioning? Request a free evaluation today and experience the power of Brand View completely free of charge for 14 days.


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