Ecommerce monitoring and management across multiple brands, categories and retailers can be a minefield for local, regional and global teams to manage effectively.
Some ecommerce analytics providers supply topline dashboards, which are great to present to Global Directors, but of little use to the local teams and NAMs responsible for actually actioning changes across ecommerce channels.
As such, many Account Managers spend unnecessary time manually identifying which products are influencing poor performance shown in a dashboard, before determining what the exact issue with the product content is and then finally actioning a change.
Brand View clients have all this SKU level ecommerce data at their fingertips. Unlike other ecommerce dashboards available, the Brand View Positioning Dashboard provides not only the high level, topline overview of ecommerce performance, by report, but also links directly to the reports on which the dashboard is based – these reports detail the exact product content issues at an individual SKU level and in turn inform the exact actions required.
Ecommerce tracking in manageable parts
Our clients use the Brand View Positioning Dashboard to make the auditing, tracking and management of ecommerce performance both efficient and effective.
Customisable, scheduled reports
The Brand View Positioning Dashboard is completely customisable and every client’s Dashboard is unique and specifically reflects their individual ways of working and priorities.
Every Brand View Positioning report is available in the Dashboard and, dependent on client requirements, can be scheduled to be received on a daily or weekly basis.
Top line overview to SKU level data in just a few clicks
The summary graphs displayed in the Dashboard are generated directly from the latest data for a saved Brand View Positioning report in the client’s account.
It’s easy to identify any glaring issues across product portfolios from the summary graphs. Once an issue has been identified, the Account Manager can click through from the Dashboard export directly to the saved Brand View report. The report will present the SKU level data, which can then be used to highlight issues with a retailer partner in order to resolve and improve online brand performance.
Improve online performance week-on-week
The Brand View Positioning Dashboard enables our clients to identify, evidence and address issues with retailers in an instant and clearly track improved online product performance week-on-week.
The Positioning Dashboard is currently available to all Brand View Positioning clients – for more information contact your Account Manager today.
Not already using Brand View Positioning? Request a free evaluation today and experience the power of Brand View completely free of charge for 14 days.