Brand View, in collaboration with TWICE, the leading B2B brand serving the Consumer Electronics retail and manufacturing industries in America, are hosting the Ecommerce Excellence Summit USA 2016.
The Summit will focus on the rapidly-evolving Consumer Electronics and General Merchandise ecommerce landscape.
Retailers and manufacturers will be able to find out how to effectively and strategically position their products online in order to maximise digital presence and increase their sales in the industry’s fastest-growing sector.
Brand View and TWICE will also present findings from the Ecommerce Excellence Study USA 2016 – an in-depth analysis into how retailers and manufacturers work with each other in the most important areas of ecommerce and online trading.
Ecommerce Excellence Summit USA 2016
The Summit will offer attendees and sponsors an exclusive forum in which to share business challenges and to preview solutions and approaches aimed at improving a retailer’s and brand’s ecommerce performance, competitive position and bottom line.
The discussions and presentations are intended for management and operational level executives charged with ecommerce decision-making and execution at both multinational behemoths and independent, regional players.
Some of the key ecommerce topics to be discussed at the Summit will include:
- Online Category Management – determining the key differences between in-store and online product positioning and placement.
- Engaging with the Digital Shopper – recognising the different profiles of the digital shopper and learning how you can engage more directly with them to increase online sales.
- Ecommerce Price Gravity: what is it and how is it happening – mastering how to manage the ever-persistent downward price pressures of online retailing due to Amazon, ecommerce price transparency and auto-matching.
- Internal Search Engine Optimisation – understanding customer keyword searches on retailers’ websites to improve a product’s relevance and attain first page ranking results.
Ecommerce Excellence Study USA 2016
The objective of the qualitative study has been to research and benchmark how retailers and manufacturers view each other in the most important areas of the manufacturer-retailer relationship and to understand what others can learn from best-in-class businesses.
The study has identified those retailers who set the standard of performance as ranked by their trading partners. This has provided benchmarks across all trade channels.
The specific goals of the research are to:
- Identify the best manufacturers and retailers, as evaluated by their trading partners.
- Provide insight into what makes them ‘the best’.
- Define the importance of key metrics between trading partners.
- Highlight areas for improvement for the industry as a whole.
- Improve collaboration in the marketplace.
Study participants include Presidents, Global Directors and Heads of Ecommerce from Best Buy, Target, Reckitt Benckiser, Dyson, Samsung, Electrolux, Whirlpool, Sennheiser and WellPet.
For additional information and sponsorship opportunities contact us at ecommercesummitusa@brandview.com