Brand View enables retailers and manufacturers to easily review and compare ecommerce performance globally, regionally, and by any sector or category, right down to the individual SKU level.
Brand View Positioning Dashboards can be aggregated by an additional aggregation type – Cluster Tags.
Brand View Positioning clients can review and manage ecommerce data across multiple territories and markets – assigning Cluster Tag(s) to data enables the flexible creation of custom reports, easily aligning them to specific roles and responsibilities within companies.
Aggregating data at any level means we provide Brand View clients with truly bespoke, custom Dashboards and reports, providing exactly the data they need, when they need it.
Aggregating data with Cluster Tags
Aggregating data by Cluster Tags will create Dashboard reports that detail the average scores (for the specific report e.g. Brand View Compliance) across retailers assigned to the Cluster Tag(s) selected.
The multiple Cluster Tags functionality means that retailers can now be assigned multiple tags – when data is aggregated, retailers will appear in all assigned clusters specified on an account. For example, Tesco could now be tagged as ‘UK’, ‘Multiples’ and ‘FMCG’, and would feature in each of those reports.
Using Cluster Tags to create multiple variations of Dashboards for clients helps to support their varying needs, across different departments and teams, at any level – global, regional or local.
For example, at an operational level, NAMs may require a Dashboard to review Compliance for a specific brand, manufacturer, or retailer. Brand View can also deliver Dashboards which compare regional versus continental data, such as comparing a brand’s ecommerce performance in the UK with that in Europe. We can fulfill the requirements of a Global Marketing Director, who may require a Dashboard which details how Compliance scores vary in European retailers versus APAC retailers.
However, the functionality has a multitude of applications beyond global, regional and local analysis. For example, create a Dashboard that compares the compliance of listings in Discounters vs Premium stores. Or, easily see how Category Shelf Placement varies between General Merchandise and Health & Beauty retailers.
Only Brand View enables the flexible creation of easily created, amendable, multiple, custom Positioning Dashboards, on demand, as and when required.
Brand View Positioning Dashboards link directly to actionable, SKU level ecommerce data – speak to your Brand View Account Manager today to set up custom Dashboards on your Positioning account.
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