On Black Friday, Amazon witnessed its biggest sales day to date in the UK. Online sales surpassed £1 billion for the first time in a single day (BBC).
As predicted, online channels drove sales this year and many retailers opted for extended, week-long ‘Black Friday’ sales events.
“It looks as if Black Friday spending has been more spread out this year and more weighted to online”, said Nick Bubb, Retail Consultant to Zeus Capital, “but every indication is that the combined event will be bigger than last year overall.”
Next week, Brand View will exclusively reveal Amazon’s hourly price changes on Black Friday. In advance, our teaser infographic shows some of the key stats from the shopping event.
In the forthcoming Insight – we will not only reveal how Amazon changed multiple price points throughout the day, at a SKU level, but also highlight when was the best time to buy, and how this varied by category. We’ll also be looking at Amazon’s major competitors, to assess if they reacted to its frequent price changes throughout the day.