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Brand View share retail expertise and best practice at AECOC International...
The lengthy economic downturn and a lack of shopper loyalty has fuelled increasingly aggressive pricing strategies among UK retailers in recent years. Competitive price matching schemes are prevalent...
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How does the AmazonFresh trial pricing compare to other major UK FMCG retailers?
Following the trial launch of the AmazonFresh service in Birmingham on 30 September, Brand View has reviewed how the product listings and pricing has changed in the last few weeks. As of 22 October,...
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Min Hahn: Why I’m excited to have joined Brand View
Min Hahn, formerly Global Director at IFR Monitoring, owned by GfK, joins Brand View as Commercial Director for Asia Pacific to lead the regional team. With CPG and GM sales growing year-on-year, both...
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41 percent of shoppers switch online store after one bad experience
Last week, 400 delegates from major global brands and retailers, as well as ecommerce experts, came together at the IGD Online and Digital Summit 2015. An overarching sentiment echoed through this...
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Amazon Prime Now chilled and frozen product pricing update
Since last week Amazon has more than tripled the number of chilled and frozen products it is listing on Prime Now, up from 52 to 163. The retailer has also divided the categories into Dairy &...
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Why do shoppers check nutritional information?
According to food scientists and nutritionists at Newcastle University, shoppers typically use Front of Pack (FOP) labels for three main reasons: medical conditions; weight control; and being health...
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Brand View: Lead Sponsor of the Online & Digital Grocery Summit 2015
The Online & Digital Grocery Summit 2015 is bringing together key retailers and CPG brands in the US to discuss how to create a collaborative approach to improving ecommerce strategies and...
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Dress. Black. Small.
There is a reality that retailers must face – shoppers are not robots. Their brains don’t categorise or prioritise preferences when shopping offline, yet shoppers are forced to think, navigate and...
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Amazon Prime Now chilled and frozen product pricing update
Since last week Amazon has reduced its Prime Now range of chilled and frozen products from 163 products (101 Dairy and Chilled, 62 Frozen) to 149 (93 Dairy and Chilled, 56 Frozen). Delisted lines...
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Online shoppers spend US $1 billion in eight minutes on Singles’ Day
As Singles’ Day drew to a close in China, Alibaba reported another day of record breaking sales. As total sales edged toward US $13 billion by 9.45pm (CST), Alibaba Group CEO, Daniel Zhang briefed the...
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Amazon Prime Now chilled and frozen product pricing update
Since last week Amazon has increased its Prime Now range of chilled and frozen products from 149 (93 Chilled, 56 Frozen) to 174 (114 Chilled, 60 Frozen). Amazon has changed the price of 39 products –...
View ArticleWaitrose “Pick Your Own Offers” update
On 12 November, Waitrose added dozens of seasonal products to its “Pick Your Own Offers”, ahead of Christmas for myWaitrose customers. Since introducing the scheme in June, Waitrose announced that...
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Amazon Prime Now chilled and frozen product pricing update: 19 November
Since last week Amazon has increased its Prime Now range from 174 (114 Chilled, 60 Frozen) to 202 (130 Chilled, 72 Frozen). Amazon is now sole or joint cheapest on 147 of 202 products (72.8 percent)...
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Has Black Friday evolved too quickly for retailers to keep up?
Black Friday is now one of, if not the biggest shopping event of the year, and yet, less than five years ago it was a relatively unknown concept to the majority of UK shoppers. The now global shopping...
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Amazon Prime Now chilled and frozen product pricing update: 26 November
Since last week Amazon has slightly reduced its Prime Now chilled and frozen range from 202 (130 Chilled, 72 Frozen) to 198 (127 Chilled, 71 Frozen). Amazon is now sole or joint cheapest on 143 of 198...
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Brand View tracks a wide range of Tmall and Tmall Global stores
Since being introduced in 2008, Tmall has strongly asserted its position as the dominant market leader in the Chinese B2C ecommerce market, with a 57.3 percent share of the marketplace (Bysoftchina)....
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Infographic: Black Friday 2015 in numbers
On Black Friday, Amazon witnessed its biggest sales day to date in the UK. Online sales surpassed £1 billion for the first time in a single day (BBC). As predicted, online channels drove sales this...
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Product reformulation will help tackle the UK’s obesity crisis
The UK’s obesity crisis should be elevated to a national risk according to the Government’s Chief Medical Officer (CMO), Professor Dame Sally Davies. In the CMO’s most recent annual report, which...
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Lightning Deals Black Friday 2015 – when was the best time to buy?
In the UK, Black Friday 2015 was Amazon’s busiest ever day of trading on record (27th November 2015). Eager shoppers purchased more than 7.4 million items on the day, at a rate of approximately 86...
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Online retail search and discovery doesn’t work
Today’s standard retail search and discovery experiences are falling further and further behind shopper expectations, primarily being driven by non-retail technology advancements. Take, for example,...
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