There is an indisputable link between the quality and completeness of online product content and sales.
In the ever-evolving online marketplace there is still much to be studied and learnt about which types of content are most persuasive and influential in shopper purchasing decisions. There are no definitive, exact rules to be followed about the optimum number of product images or videos to be displayed by category or sector, or about the preferred character length of product descriptions. However, potential complexities notwithstanding, a solid formula for online success is:
Incremental improvement in the accuracy and completeness of online product content = incremental increase in sales performance
The effects of inaccurate, or incomplete product content is damaging to both shoppers perception of and trust in brands and retailers.
Some 97.7 percent of shoppers expect retailers to show comprehensive, quality product data (Retailer Web Services).
“In the end, products are purchased from retailers and brands whose product information makes shoppers feel confident in doing so.” (Shotfarm)
Although the majority of manufacturers in established ecommerce markets are acutely aware of this, their ability to monitor and track their product content accuracy is still often limited and typically laborious.
Brand View Compliance
Brand View Compliance analysis features historical compliance data, allowing clients to create trended analysis, to monitor the accuracy of their online product content over time.
Users of Brand View Compliance can review online product content performance over time by selecting two specific points in time, or a defined period of time, such as 90 days.
Review the accuracy of online product data at a brand, manufacturer or retailer level, before drilling right down to SKU level data to identify exactly which products are affecting the credibility of your brand’s online presence.
Brand View Compliance scores the accuracy and completeness of online product content across retailer websites by comparing it against a client’s specified A+ content, from a preferred source, such as a product library or manual rules. Easily review product names, descriptions and images, allowing for the rapid resolution of poor product representation and ensuring maximum shopper trust in your brand.
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