The Online & Digital Grocery Summit 2015 is bringing together key retailers and CPG brands in the US to discuss how to create a collaborative approach to improving ecommerce strategies and increasing online sales.
The online grocery sector in the US is set to grow by $15 billion a year in the next five years – it is crucial for brands and retailers to optimize their online strategies now.
Some of the key ecommerce topics to be discussed at the summit include:
- Engaging with the digital shopper – understand the different profiles of the digital shopper and learn how you can engage more directly with them to increase your online sales
- Internal search engine optimization – understand customer key word searches on grocery websites to improve your product’s relevance and get first page ranking results
- Online impulse sales – learn how to effectively convert in-store impulse purchases to the online store
- Understanding online category management – the key differences between in-store and online product positioning and placement
- Global ecommerce insights – get an overview of the progress of digital sales in the grocery sector to see what best practice can be adopted
Hear from Brand View’s Matthew Ferguson who will be discussing how you can increase your brand’s visibility in the online grocery store:
- Understand how to help the online shopper find your brand by tailoring your product’s description to match the most searched for terms on retailers websites
- Learn what you can do differently in order to improve a brand’s digital presence and enhance the online shopper’s experience
- Take advantage of customer browsing on retailer websites by ensuring your product is highly visible in all relevant search results
Schedule a meeting with Brand View and find out more about:
- The industry’s most comprehensive price, promotion and online product positioning analytics for retailers and manufacturers (50 million products monitored across 1,500 retail websites daily)
- Brand View’s unrivalled product mapping data accuracy
- Branded and private-label product monitoring
Our services provide retailers and manufacturers with insights and analytics that help them understand competitor promotional strategy, track online and in-store prices and optimize digital presence to achieve success in the rapidly evolving online marketplace.
For more information about the Online & Digital Grocery Summit 2015 visit the website www.digitalgrocerysummit.com or contact Sarah Kingham, Project Director at My Digital Shelf directly sarah@mydigitalshelf.co.uk