With the weakening of sterling following last summer’s Brexit vote, brands and retailers must now contend with rises in the price of consumer products as a consequence.
It’s now essential to look beyond your “home” categories to understand price movements at a macro level. Brand View can enable you to monitor KVI lines across core grocery categories allowing you to track pricing trends and market orientation.
With a fixed basket of products, brands can utilise Brand View Daily Prices & Promotions and Price History to monitor prices on key lines across categories as disparate as Carbonates, Crisps & Snacks, Dairy, Tinned Goods and Hot Beverages. This enables you to understand price movements across the wider grocery sector and add context to your own pricing strategy and potential discussions with retailers.
Brand View Macro FMCG Price Trend Tracker enables you to identify pricing movements across categories to determine market trends.
Clients can:
- Monitor the outcome of industry-wide price discussions and assess whether your competitors and peers are moving on price
- Use broader market movements as context for your own price discussions with your retail customers
“In today’s challenging market environment,” said one Category Manager, at a market-leading Confectionery Manufacturer, “it is essential that we take a holistic view on multi-category pricing, offers and promotional tactics in real time, to understand price trends across retail and provide context for negotiations with our customers.”
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