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The online fresh foods opportunity in Asia-Pacific
Ethan S. Sinick, Research Director for the Coca-Cola Retailing Research Council, Asia Pacific, presents a study examining why connected urban Asia-Pacific region shoppers continue a disproportionate...
View ArticleBrand View presents two exclusive new webinars with Nathalie Nahai
Sell more online by enhancing the shopping experience There are psychological principles at play behind successful online businesses. Scientific insights are used to create more persuasive marketing...
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Brand View sponsor the Online and Digital Grocery Summit USA 2016
Join Brand View at the Online and Digital Grocery Summit USA 2016, 3 November, at the Hyatt Regency O’Hare in Chicago. Brand View is pleased to be the lead sponsor of the USA’s premier ecommerce event...
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How do brands influence first page placement?
In order to be found an item needs to return in search results, however ensuring its inclusion on the first page of search results is equally as important to product Discoverability. People do not...
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Alibaba uses tech innovation to attract Single’s Day shoppers
Single’s Day, or 11.11, was a scarcely known concept outside of China, before Alibaba turned it into the world’s biggest shopping event when it launched its annual Single’s Day sales seven years ago....
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What quick wins can you make to improve online product content?
Once a shopper has discovered your product, they need to be immediately presented with accurate, complete product information which will encourage the purchase of the product. Just as there is an...
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How will in-store technology shape the future shopper experience?
In the next excerpt from Brand View’s Ecommerce Excellence Study USA: CE & GM 2016, we look at the different in-store technologies retailers are using to drive shopper engagement and purchases....
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Brand View launches new global price tracking capability
Brand View, the leading global provider of price, promotion, product content and online product positioning analytics, launches its innovative price and promotion tracking tool, Brand View OnSite 2,...
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Meet Brand View at Shoptalk 2017
We’re pleased to be exhibiting at Shoptalk 2017 which is taking place in Las Vegas from 19 – 22 March 2017. Shoptalk is the new blockbuster retail and ecommerce event. It covers the rapid evolution of...
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Webinar: BIC & Brand View discuss how brands and retailers can collaborate to...
The traditional working relationship between buyers and sellers in the brick-and-mortar world is being transformed by the explosive growth of online retail. An excellent online shopper experience –...
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Infographic: Selling toys online – industry review and best practice
Threats and opportunities Brands and retailers have benefited from increased ecommerce activity and rising consumer spending Games and puzzle sales are growing at a faster rate than outdoor and sports...
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Brand View Scorecards: trended and summary data
Are you closer to reaching your ecommerce targets than yesterday, last week or last month? Which region, retailer or brand should you be focusing on as a priority? Is your brand portfolio collectively...
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Maintaining profitability in a post-Brexit FMCG landscape
With the weakening of sterling following last summer’s Brexit vote, brands and retailers must now contend with rises in the price of consumer products as a consequence. It’s now essential to look...
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How can brands prepare for post-election volatility?
Current landscape A year on from the EU referendum, the decision remains a controversial topic and is often cited for a number of the socio-economic issues affecting the UK. Whether we blame Brexit or...
View ArticleProjections for UK commerce following the hung parliament and Brexit talks
Following our blog on how brands can prepare for post-election volatility, we review the projected repercussions of a hung parliament and Brexit talks for UK commerce. A period of uncertainty In the...
View ArticleExport Builder: Isolating the cheapest retailer per product
Export Builder: Export Builder is a powerful and intuitive tool that provides access to brand new data streams and functionality to compare and correlate data sets in new ways. Brand View will be...
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Brand View and Insight Retail Group announce strategic partnership
Brand View, the leading global provider of price, promotion, product content and online product positioning analytics, and Insight Retail Group (IRG), the authority for essential market intelligence...
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Amazon Prime Day – what’s the primary objective?
Amazon has been a hugely dominant force in the ecommerce sector for the past decade, and the introduction of Prime in 2005 was a hugely successful new revenue stream; helping boost customer loyalty and...
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Amazon ‘Buy Box’ | Landing prime real estate on Prime Day
Chances are you have purchased products via a third party seller on Amazon Marketplace, but do you know how and why Amazon directed you to that seller? As Amazon continues to extend its reach into all...
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Scorecard Export | Faster, easier, actionable insight
Brand View Scorecard Brand View Scorecard enables manufacturers to benchmark, report and effectively manage their online performance. The customised, KPI-led scorecards deliver targeted, actionable...
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