Export Builder is a powerful and intuitive tool that provides access to brand new data streams and functionality to compare and correlate data sets in new ways.
Analysing the influence of nutritional values on price and promotion
Interested in how your price and promotional strategies are influenced by nutritional values? Export Builder allows you to examine, review and benchmark your nutritional offering versus competitors, while also understanding the wider effect of nutritional trends across the wider marketplace.
Key Benefits
- Easily understand how your nutritional offering compares to competitors
Benchmark the nutritional values of your products/ranges against competitors to understand how you compare on elements such as ‘healthy living’ ranges
- Understand the impact of nutrition based promotions on sales
Compare promotional trends with sales data to understand how nutrition based promotional trends are influencing sales
- Ensure that you are not overly promoting unhealthy lines
Review nutritional information versus promotional activity to ensure your volume of promotional activity is not overly weighted towards ‘unhealthy lines
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Functionality:
Export Builders intuitive UI allows you to quickly filter relevant categories, brands, and retailers
Simple drop-down menus allow you to add desired nutritional values (for example carbohydrate nutritional value
Further refine nutritional analysis by selecting the value format (for example ‘per serving’, ‘per 100ml)
Toggle specific data ranges you want to compare data through
Easily export data lists to Excel for interrogation
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