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Export Builder: Part 2 – Comparing nutritional values with price and...
Export Builder is a powerful and intuitive tool that provides access to brand new data streams and functionality to compare and correlate data sets in new ways. Analysing the influence of nutritional...
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Prime Numbers | The evolution of Prime Day
With Amazon’s third Prime Day just around the corner, the hype is already beginning to hit fever pitch. Social media is alive with predictions of upcoming deals and tips on how to make the most of the...
View ArticleE-Commerce Times | Prime Day 2017 analysis
Following our real-time analysis and post-event evaluation of Prime Day 2017, we feature in the E-commerce Times summary of this year’s event! The article ‘With Echo Dot at Bat, Amazon Scores Prime...
View ArticleExport Builder: Part 3 – Understanding how reviews change over time
Export Builder is a powerful and intuitive tool that provides access to brand new data streams and functionality to compare and correlate data sets in new ways. Track how your reviews and ratings...
View ArticleExport Builder: Part 4 – Understanding Amazon Marketplace sellers
Winning the Amazon Buybox is the key goal for most third party marketplace sellers. The Buybox is essentially the biggest factor influencing shoppers to purchase from a specific seller. “The majority...
View ArticleExport Builder Part 5: Understand the price and promotional activity of only...
In order to obtain actionable insights on promoted products, the ability to review specifically the price and promotions of promoted only products is crucial. Access to such data can quickly reveal...
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Brand View tracks Food To Go retailers
The food-to-go sector offers significant opportunities for growth, with the market worth £16.1bn in 2016, increasing to £21.7bn in 2021 (IGD). “Busy, flexible lifestyles mean shoppers are shopping...
View ArticleExport Builder Part 6: Understanding the total price of in-stock items...
To obtain a true gauge of the overall total price of products to shoppers, it is necessary to include shipping costs. Combining product and shipping costs reveals the actual net cost to the end...
View ArticleRules-Based Matching
Brand View enables you to increase your match rate at pace and scale As standard, Brand View matches all products that are exactly the same together – for example, identical model numbers on...
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Build a varied and competitive range with Assortment analysis
Range reviews are typically resource and time intensive, requiring significant preparation and analysis. With increased pressure on margins and efficiencies and high levels of product innovation, it’s...
View ArticleHow will rising prices and cautious shoppers affect Black Friday sales?
Retailers will be hoping this year’s Black Friday will boost flagging sales. The British Retail Consortium (BRC) reported that non-food sales, in the year to October, rose by just 0.2 percent, the...
View ArticleFMCG Price Comparison (Jan): AmazonFresh at least 14% cheaper than leading...
Brand View has conducted a price comparison analysis, matching a minimum of 4,253 branded products, from AmazonFresh to that of Asda, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose. The price...
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Are January’s Television sales better than Black Friday?
Retailers, such as Argos and Currys, have announced clearance events during the January sales across a wide range of products. Televisions were prominently promoted as retailers cleared old stock to...
View ArticleFMCG Price Comparison (Mar): AmazonFresh at least 9% cheaper than leading rivals
Brand View has conducted a price comparison analysis matching a minimum of 4,177 branded products from AmazonFresh to that of Asda, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose. The price...
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The ‘Bevy Levy’ looms! How have retailers and manufacturers responded?
The Soft Drinks Industry Levy (SDIL) is just one month away from being rolled out nationwide and the Treasury is projecting a revenue of £300 million in the first year of the levy (2018/19) [Autumn...
View ArticleFMCG Price Comparison (May): Amazon Pantry up to 10.9% cheaper than leading...
Brand View has conducted a price comparison analysis matching a minimum of 1,546 branded products from Amazon Pantry to that of Asda, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose*. The price...
View ArticleFMCG Price Comparison (May): AmazonFresh at least 6.9% cheaper than leading...
Brand View has conducted a price comparison analysis matching a minimum of 3,928 branded products from AmazonFresh to that of Asda, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose*. The price...
View ArticleFMCG Price Comparison (July): Amazon Pantry between 7.6% and 16.8% cheaper...
Brand View has conducted a price comparison analysis matching a minimum of 1,584 branded products from Amazon Pantry to that of Asda, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose. The price...
View ArticleFMCG Price Comparison (July): AmazonFresh is a minimum of 9.1% cheaper than...
Brand View has conducted a price comparison analysis matching a minimum of 3,780 branded products from AmazonFresh to that of Asda, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose*. The price...
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What can we expect from Prime Day 2018?
The fourth Amazon Prime Day is fast approaching and this year it will consist of 36 hours worth of deals (from 12pm 16 July until the end of 17 July), up from 30 hours in 2017. The event, extended to...
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