Following our real-time analysis and post-event evaluation of Prime Day 2017, we feature in the E-commerce Times summary of this year’s event!
The article ‘With Echo Dot at Bat, Amazon Scores Prime Day Home Run‘, reviews how Amazon made this year’s event the most successful to date; both in terms of sales and new membership. Analysis uncovers:
- Echo Dot success – record sales following greater price reduction
- Third-party sales strength – record sales from third-party sellers
- Efficiency of site performance – fast and reliable performance to meet the huge traffic and demand
- Potential threats – new competitors, such as eBay stores, provide increased competition to Amazon’s core ecommerce model
Read the article to access all the insight!
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