Winning the Amazon Buybox is the key goal for most third party marketplace sellers. The Buybox is essentially the biggest factor influencing shoppers to purchase from a specific seller.
“The majority of the sales that occur on Amazon go to the seller who is in the Buy Box, about 85 to 90-plus percent,” Phillip D’Orazio, President of the Palmetto Digital Marketing Group, which manages Amazon accounts for clients.”
BrandView Export Builder allows you to understand which Amazon third party marketplace seller is selling your products and whether they are winning the Buybox or the Other Sellers box. Export Builder allows you to:
- Review marketplace pricing for Amazon and Amazon Marketplace
- Review the seller information for the marketplace price
- Interrogate information surrounding whether Amazon or Amazon Marketplace has won the ‘Buybox’
Key benefits
- Easily and quickly identify which Amazon Marketplace seller is selling the item and for what price
- Understand what price a Marketplace seller is selling an item for when they win the ‘buy box’ from Amazon
- Understand what price a Marketplace seller is selling an item for when Amazon is out of stock
Winning listings data allows you to review which 3rd party sellers have won a product listing and who featured in the “Other Seller’s” box. This data allows you to quickly review:
- Completeness of product listings
- Selling price and any promotions
- Reviews
- Stock status
- Compiling this data will allow you to see how your product listings stack up and highlight potential focus areas for improvement.