Range reviews are typically resource and time intensive, requiring significant preparation and analysis. With increased pressure on margins and efficiencies and high levels of product innovation, it’s crucial a manufacturer’s assortment marries up to the retailer’s requirements for their shoppers. It is therefore paramount to have a comprehensive understanding of the range stocked across the market by retailers and understand how this has changed over time.
Example Assortment analysis of ‘butters and spreads’ category in key UK retailers
Brand View Assortment enables you to:
- Analyse your product assortment by brand, manufacturer and product attribute.
- Monitor your own and competitors’ range
- Identify new product opportunities
- Spot gaps in the market when competitor lines are delisted
- Identify opportunities to rationalise products with similar shopper propositions
- Introduce items that offer a truly varied choice.
You can better plan and execute effective merchandising strategy; compare ranges between retailers; track assortment changes across competitors and ultimately recommend an optimal range for shoppers.