On 12 November, Waitrose added dozens of seasonal products to its “Pick Your Own Offers”, ahead of Christmas for myWaitrose customers.
Since introducing the scheme in June, Waitrose announced that nearly one million customers have signed up to “Pick Your Own Offers”, with 81 percent of those using it regularly to save money.
Rupert Thomas, Marketing Director at Waitrose, says: “We want “Pick Your Own Offers” to be relevant to our customers and so we’re adding the things that people like to stock up on for Christmas, whether that’s essentials or festive treats.”
According to the Waitrose statement, the Top Ten Picks since launch remain the same as we reported in our previous “Pick Your Own Offers” update in September.
New “Pick Your Own Offers” product selection
Brand View has reviewed the updated product range available to see how the list of products, categories and brands may have changed from 9 September to 12 November.
Key facts about the new “Pick Your Own Offers”:
- 1259 products are now available
- 94 new products have been added to the promotion
- 11 products have been removed – 5 own label , 6 branded
- 3 of the own label products removed were ciders and perries
- Chilled ready meals remain the most promoted sub-category, with 60 products
- 46 of the 94 lines added are branded products
- Branded products still hold the majority of listings, with 55.2 percent of the products promotion, up from 55.1 percent in September
- Many of the items added are from seasonal lines, such as gift wrap and Christmas cuddly toys
- Christmas food and drinks, such as cheese and wine, have been added
- 14 carbonates products were added – the most of any category. Eight of these were 1 litre bottles of Schweppes and Schweppes Canada Dry mixers
- Cold and flu decongestants and smoking cessation products are now available – two Sudafed decongestants and three Nicorette products
- The manufacturer with the most new listings was Coca-Cola with 10 and then Johnson & Johnson with six.
On 9 December, Waitrose will make a further selection of fresh Christmas foods available on the scheme, including party foods and meat platters so that myWaitrose customers can stock up before Christmas.
We’ll release another update in the New Year detailing how the product range changes after Christmas.